New Wash, a sulfate free shampoo alternative, cleans without detergent, and its natural ingredients never strips away your protective barrier. It only removes excess oil, dirt and styling products. It leaves what should stay and removes what needs to be washed away. When you switch to New Wash to cleanse your hair, you break the vicious cycle and your scalp calms down. Your hair is happier, healthier, and simply looks and feels much better! Say goodbye to frizzy hair, damaged hair, and locks that have lost their luster - say hello to New Wash.